16th China Daily CEO Roundtable


CEO Roundtable facilitates a test drive

It was not only the first business event in F1 history to be attended by so many of the world's leading sports executives it also brought together under one roof major national media such as CCTV, Sohu.com and China Daily, the media partner for the 2005 F1 Global Business Conference.

The conference on Friday brought together the who's who in sports marketing at the highest level. Sports supremos, global brand marketing gurus, CEOs and top executives from Fortune 500 firms got together for what seemed like one of the highest levels of strategic dialogue on sports marketing using F1 as a platform.

"I am very impressed with the knowledge and expertise they bring!" said Eberhard Schrempf, president and CEO of BMW-Brilliance and a delegate to the China Daily CEO Roundtable, a by-invitation network of leaders in government and global business.

"This is truly top class and I want to thank China Daily CEO Roundtable for inviting me," said Susan Chan, president, Swatch China, and one of the partners of the 2008 Beijing Olympic Games.

"I found the presentations and panel discussions very relevant to my job. This conference expanded my views on sports marketing," said Dr Lee Lam, deputy chairman and president of CP Group in China.

Interviews with China Daily CEO Roundtable delegates on F1

Rolf Beisswanger (R), Vice President, Corporate Sponsoring, Siemens AG

Mr. Charles Zhang (C), Chairman & CEO, Sohu.com

Feng Jun, Chairman of Beijing Huaqi Information Digital Technology Co., Ltd

Chance to create global brand

Sports marketing is relatively new in China and Formula 1 racing may be the first truly international sporting event to create a permanent footprint in the country.

The Shanghai Grand Prix, now in its second year, and the potential growth of motor sports in China, have offered new opportunities for businesses to associate themselves with global sporting events.

Yesterday, Formula 1 management and the Shanghai International Circuit organized a global business conference to examine sports marketing and the opportunities it creates.

China Daily sat down with Michael Payne, the man behind the conference. Payne is a special advisor to Formula 1 CEO Bernie Eccleston and the former head of marketing and broadcasting at the International Olympic Committee.

China Daily CEO Roundtable


About China Daily CEO Roundtable

As a service by China Daily for the global business community, China Daily CEO Roundtable is a by-invitation network of government leaders, CEOs and senior executives of FORTUNE 500 and China's largest companies, for the collective learning and sharing of executive insights on China's strategic issues relating to its economy, business and social developments.

Discussions will be given prominent coverage on China Daily.

Fifteen roundtables have been held in Beijing, Shanghai and Hong Kong over the past year on various issues such as the macro economy, China's regions, China-Asia Business partnership, Hong Kong's future role, entertainment, lifestyle, automobiles, branding, the next generation MNC, corporate social responsibility in China, etc.

Upcoming Roundtables:

The 18th China Daily CEO Roundtable:

Capital Market Reforms in China: Visions, Process and Imperatives

Honorary Chairman:
Mr. Kevan Watts, Chairman, Merrill Lynch International Inc.

November 18, 2005, Grand Hyatt Beijing

The 19th China Daily CEO Roundtable, Co-host with The Illinois Institute of Technology:

Design for the New China Markets

Honorary Chairmen:
Mr. Victor Chu, Chairman, Far Eastern Investments
Professor Patrick Whitney, Director, Institute of Design, IIT

November 30, 2005, Palace Hotel, Beijing

The 20th China Daily CEO Roundtable:
Sustainable Development in China

Honorary Chairperson:
Dr. Jane Goodall, UN Ambassador for Peace, Founder, The Jane Goodall Institute

December 6, 2005, Grand Hyatt Beijing

For enquiries on invitation, speaking opportunities, sponsorship, strategic partnership and customized events, please email Alexander Wan, Executive Editor, China Daily CEO Roundtable at: alexwan@chinadaily.com.cn

Enquires on how to get invitation, strategic
partnership and customized events, please
Email Alexander Wan, Executive Editor, China Daily CEO Roundable at

For more information about our precious-
Events, please visit our website at

Previous Sessions

No. Topics Date
1 China's Regions: Towards Balanced Development April 20, 2004
2 Taking Pulse of China's Economy Growth May 25, 2004
3 The Role of HK in Building China's Financial System July 19,
4 Entertaining the Nation August 26, 2004
5 Globalizing Chinese Brands August 31, 2004
6 Life Style China Nov. 12, 2004
7 China:2005 and Beyond Dec 3,
8 Road Ahead for MNC Feb. 25, 2005
9 China-Asia Business Partnership: Implication for Multinationals March 29, 2005
10 Auto Sector Growth Sustainable April 28, 2005
11 Corporate Social Responsibility in China May 13, 2005
12 2020 The World's Shanghai June 17, 2005
13 Economic integration drives growth in Asia June 24, 2005
14 Nation's healthcare reform examined August 26, 2005
15 CEOs view digital entertainment puzzle September 30, 2005


Copyright 2004 by Chinadaily.com.cn
All rights reserved.

CEO Roundtable / 2005 F1 Global Business Conference Program Agenda

Speakers Title  
Conference opening announcement

Mr. Yu Zhifei
GM of Shanghai International Circuit Management and Development Co.Ltd
Conference Proceeding introduction
Mr.Michael Payne

Former IOC Broadcase and Marketing Director (1983-2004) Now with FOM
Opening Address

Mr. Yang Xiaodu Vice Mayor of Shanghai  
Formula One Chinese Grand Prix's huge impact

Mr.Zhang Huimin
General Manager of JiuShi Corporation
One on One with Mr.Bernie Ecclestone

Panel of F1 teams and owners "The Amazing World of F1"
Mr.Flavio Briatore Principal of Renault F1 team  

Mr.Ron Dennis
Chairman of Mclaren Group
  Mr.Nick Fry
Principal of B.A.R Honda team
Mr.Max Mosley
FIA President
Panel of F1 sponsors(A) "The business power of F1"
Mr Rolf Beisswanger
Vice President and Head of Global Sponsoring at Siemens mobile

Mr.Juan Carlos Perez Vice President of Shell
Mr.Kurt Fasser
Mr.Peter Harris
Vice President of Vodafone
Speech:How world class event benefit hosting city/country
Mr. Gerhard Heiberg
Chairman of IOC Marketing Commission
Speech:How CCTV help to promote F1 in China
Mr.Jiang Heping
Director of Sports Department of CCTV
Speech:The benefits we got from F1 sponsorship

Senior executive from SINOPEC
Panel of Chinese Sponsors:"The Marketing Opportunity in front of us"

Mr.Feng Jun
President of Aigo
    Mr. Zhang Chaoyang
CEO of Sohu.com
    Mr.Jin Jianzhong
District Mayor of Jia Ding District
    Mr. Xie Long
Sponsorship Director of Lenovo
Panel of F1 sponsors(B):"The Business power of F1"
Mr. Andew Collis
Director of Corporate Sponsorship and Global F1, Hewlett Packard
    Mr. David Webb
Marketing Director of Royal Bank of Scotland
  Mr. Richard Burn
Corporate Relations Director,Asia and Greater China, Diageo
Panel of marketing agencies:"How Chinese companies can use the marketing opportunity brought by F1?"
Mr.Zak Brown
President of JUST Marketing
Mr. John Hogan
Former Jaguar Director
Mr. Katja Hcim
President of KHP Consulting
Panel of Media:Media Group's involvement and benefit from F1's promotion in China
Top Executive from Bloomberg
  Mr. Hu Jinjun
President of Wenhui-Xinmin United Press Group
  Mr. Jiang Heping
Director of Sports Department of CCTV