Roundtable facilitates a test drive
was not only the first business event in F1 history to be attended
by so many of the world's leading sports executives it also brought
together under one roof major national media such as CCTV, Sohu.com
and China Daily, the media partner for the 2005 F1 Global Business
conference on Friday brought together the who's who in sports
marketing at the highest level. Sports supremos, global brand
marketing gurus, CEOs and top executives from Fortune 500 firms
got together for what seemed like one of the highest levels of
strategic dialogue on sports marketing using F1 as a platform.
am very impressed with the knowledge and expertise they bring!"
said Eberhard Schrempf, president and CEO of BMW-Brilliance and
a delegate to the China Daily CEO Roundtable, a by-invitation
network of leaders in government and global business.
is truly top class and I want to thank China Daily CEO Roundtable
for inviting me," said Susan Chan, president, Swatch China,
and one of the partners of the 2008 Beijing Olympic Games.
found the presentations and panel discussions very relevant to
my job. This conference expanded my views on sports marketing,"
said Dr Lee Lam, deputy chairman and president of CP Group in
have been to many high-level conferences, but this one is probably
second to none as far as sports marketing and its level of knowledge
and expertise are concerned," said Ted Lee, managing partner
at global consulting firm Deloitte.
Roundtable recently signed a strategic agreement with the Shanghai
International Circuit to promote sports marketing using motor
racing as a vehicle.
two parties will explore other forms of co-operation to further
promote sports marketing in China. "Sports marketing is still
relatively new in China; hence we want to provide a platform for
collective learning and strategic dialogue for our CEO and senior
executive delegates. This will be good for Chinese companies,
too," said Zhu Ling, editor-in-chief of China Daily.
look forward to a long-term relationship with China Daily,"
said Yu Zhifei, general manager of Shanghai International Circuit.
more information on China Daily CEO Roundtable, log on to http://ceoroundtable.chinadaily.com.cn