CEO Roundtable facilitates a test drive

It was not only the first business event in F1 history to be attended by so many of the world's leading sports executives it also brought together under one roof major national media such as CCTV, and China Daily, the media partner for the 2005 F1 Global Business Conference.

The conference on Friday brought together the who's who in sports marketing at the highest level. Sports supremos, global brand marketing gurus, CEOs and top executives from Fortune 500 firms got together for what seemed like one of the highest levels of strategic dialogue on sports marketing using F1 as a platform.

"I am very impressed with the knowledge and expertise they bring!" said Eberhard Schrempf, president and CEO of BMW-Brilliance and a delegate to the China Daily CEO Roundtable, a by-invitation network of leaders in government and global business.

"This is truly top class and I want to thank China Daily CEO Roundtable for inviting me," said Susan Chan, president, Swatch China, and one of the partners of the 2008 Beijing Olympic Games.

"I found the presentations and panel discussions very relevant to my job. This conference expanded my views on sports marketing," said Dr Lee Lam, deputy chairman and president of CP Group in China.

"I have been to many high-level conferences, but this one is probably second to none as far as sports marketing and its level of knowledge and expertise are concerned," said Ted Lee, managing partner at global consulting firm Deloitte.

CEO Roundtable recently signed a strategic agreement with the Shanghai International Circuit to promote sports marketing using motor racing as a vehicle.

The two parties will explore other forms of co-operation to further promote sports marketing in China. "Sports marketing is still relatively new in China; hence we want to provide a platform for collective learning and strategic dialogue for our CEO and senior executive delegates. This will be good for Chinese companies, too," said Zhu Ling, editor-in-chief of China Daily.

"We look forward to a long-term relationship with China Daily," said Yu Zhifei, general manager of Shanghai International Circuit.

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