with China, the Bayer way
Greater China now among the fastest-growing markets in the world,
Bayer has stepped up its involvement here. Continuing its successful
strategy of investing in tandem with the development of the host
country, the company offers solutions to China's needs in healthcare,
nutrition and high-tech materials. Bayer is committed to sustainable
development in China, and so pays equal attention to economic,
ecological and social issues.
is a group of research-oriented companies doing business across
a wide range of industries worldwide. Its major divisions include
Bayer HealthCare, Bayer MaterialScience and Bayer CropScience.
A focus on innovation and development form the basis for a current
portfolio of some 5,000 products.
has become one of Bayer's major global investment destinations.
The company's involvement began in 1882, when it first sold dyes
here. Today, the Greater China Country Group is Bayer's second-largest
single market in Asia, with sales of around 1.45 billion euros
in 2004; and employs some 2,700 people. Bayer is represented in
Greater China by a total of 17 companies, 11 of them production
facilities. Local production accounts for an increasing proportion
of sales, providing the basis to offer customers in China high
quality products that improve quality of life, as well as creating
quality jobs in the high-tech sector.
current investment strategy has as its centerpiece the world-scale,
world-class integrated chemical site in the Shanghai Chemical
Industrial Park. This project, to which US$1.8 billion is already
committed, represents an historic investment for Bayer and ranks
among the largest investments in China by any multinational company.
addition, Bayer continues to place an emphasis on sustainable
development and the environment. For instance, Bayer CropScience
has developed the AgriCare philosophy to help meet the challenges
now facing Chinese agriculture. AgriCare is a full scope responsible
care programme for the crop protection industry, which stresses
the protection of industrial and farm workers, the environment
and end consumers. Bayer Technology Services offers complete solutions
for chemical and pharmaceutical plants that optimize processes
and energy use, and minimize the impact on the environment. Polyurethanes
from Bayer MaterialScience, can ensure tight insulation throughout
the entire cold chain or better insulation in housing, thus reducing
has certainly learned from doing business in China, and also brings
its own philosophy to China: foreign companies must become a part
of the communities where they operate. Bayer takes this responsibility
to give something back to the community very seriously. Maintaining
a strong sense of social responsibility enhances the company's
standing, and therefore its value. Bayer's involvement in the
community in China stretches across a wide range of initiatives,
including environmental education, poverty alleviation, vocational
training and public health.
together with the United Nations and local partners, the Bayer
Young Environmental Envoy programme enhances environmental awareness
amongst young people in China, creating responsible leaders for
China supports the Special Olympics, an organization dedicated
to empowering individuals with intellectual disabilities.
company promotes special athletes across China, supporting three
special schools in Beijing and Shanghai.
health is a major concern for Bayer, and at the core of its competencies.
The Healthy Living radio programme provides listeners across China
with important information on personal health. In partnership
with Beijing's Tsinghua University, the Tsinghua-Bayer Public
Health and HIV/AIDS Media Studies Programme aims to raise awareness
of public health issues by training journalists to cover them
accurately and conscientiously.
current period of unprecedented growth offer opportunities for
those willing to embrace their responsibilities as well as grasp
opportunities.Bayer for one is ready to thrive and grow with China.